Secrets of successful websites

Asset optimisation


Ever looked at SERPs and wondered why some results start with something like "pdf" at the beginning of the headline?

They are referred to as "assets" and are downloadable pages in a variety of formats including pdc, doc and xls.

They are capable of being optimised as well.  Carefully choose the name of the file, regarding the use of keywords and look at and, if necessary, change the file’s properties as if it was a web pages.

measure.
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