Product - Marketing⁺

Product - Marketing⁺ a collection of papers from PlannedSites for SME's

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.” - Peter F Drucker

First of all, you're in trouble if you don't believe in your product.  Perhaps you have too much competition in your sector, your products or services have always been weak and the recession is only just bringing that fact to light.  Sometimes in these situations it may be best to cut your losses and try something else.

We'll assume that the negative statement above does not apply to you.  Because you would need more than marketing to solve that issue.

So, you have a good product or service, but are you advertising it in the right manner?  You can have the best product in the world, but if nobody knows about it, its essentially worthless.

A business has to know its product inside out.  You have to know its limits and its full capabilities.  But most of all you have to know who it will appeal to, for these are the people that you target to advertise your product to.  Ensure that the advert is targeted and ensure that you get your key messages about the product across.

A variety of the other Marketing + papers will be relevant to you at this stage.  You have to decide which campaigns are right for you and your product and service, and if you wish, we can help you.